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[personal profile] simf

We strongly dislike asking for money. This is a major failing for a business.

Having been on the wrong end of the hard sell far too often, we balk at pushing too hard when Crossed Genres comes out with a new publication, or has a sale. We don’t want to alienate readers, especially since the real point of CG is to get good work out there – we don’t want to discourage people from coming to read what we publish by making the reading experience unpleasant. We even keep ads completely out of our print and ebook publications, and have minimal ads on the website. We want people to buy our publications because they want to, not because they’re over-saturated with advertisements about it.

But the results of these attempts to be user-friendly is that we’ve got a good and growing reputation, and not even close to enough revenue to cover expenses. As I mentioned in another post, we’re over $1600 in the hole for 2010 alone. It’s not that we’re expecting to get rich doing this – we’re not delusional – but $1600 is a lot of money for two working stiffs to lose every year.

And when that other post went up, asking people to please consider supporting us by making a purchase, the results were… underwhelming. There were plenty of retweets on Twitter, and a few wonderful people did buy something, but it was mostly friends and family, and the total was pretty small.

So the question is: do we push harder? Like I said, we don’t want to alienate readers, but we do need some stronger sales if we’re going to keep doing this publishing thing. How would you, as readers, feel if there were more constant sales pitches? If there were more ads on the site, or even in the magazine? Would this cause a negative reaction? Or would you accept that it’s a necessity for us? (Would it encourage you to make a purchase? ;)

Please let us know in the comments. As consumers and readers we know what we think, but as publishers, we want to know what you think.

Mirrored from Crossed Genres.

crossedgenres: (Default)
[personal profile] simf

As I mentioned in a personal blog post yesterday, money is always a concern for Crossed Genres. Now that I’ve run the numbers, even more so.

Last year at this time, when we posted about the most unpleasant part of running an SFF magazine, we had a net loss for 2009 of over $1500. At that point, all we had to worry about were the issues of the magazine, and the upcoming Crossed Genres Year One. And believe me, that was plenty.

We’re still producing those monthly issues, and are about to release Crossed Genres Year Two. But in the last year we’ve also added A Festival of Skeletons, the Science in My Fiction contest, the fiction on the SiMF blog, a dealer’s table at Boskone, and more. Our financial output has increased by over $1700 compared to last year.

So we consider it something of a relief that for 2010, we’re no more than $1600 in the hole. It means the new projects we’ve added to expand CG have pretty well paid for themselves, which is something we’ve been focusing on. A lot of hard work went into that relative success, and our Assistant Editor, slush readers and social media coordinator deserve a lot of credit for their part in that.

Having said that – we’re looking at a net loss of $1600 or more for 2010. That’s a lot of money for working stiffs to pay out of their pockets. And the majority of expenses tend to fall during the final quarter of the year. In other words: we’re getting slammed hard.

Our projects are generally very well received. Reviews are good, there are plenty of complimentary blog posts and tweets. And we really, really appreciate it all! However… we could really use a bit of extra financial support too, now more than ever.

Please consider:

- Preordering A Festival of Skeletons and/or Crossed Genres Year Two. Ebooks start at just $4, print copies at just $11, shipping included. The books will be released on December 1 and December 7, respectively. Preorder ends Monday!

- Picking up a back issue. The special, double-sized LGBTQ issue won’t be available after Monday – it’s discounted to $6 in print, or $1 for ebook. There are 12 issues available to choose from!

- Buy a t-shirt! Designed by yours truly, it got countless double-takes and laughs while being worn at two 2 WorldCons.

- Donating! Anything is appreciated, even a dollar.

Many thanks to everyone who’s supported us over the past two years! We’d never have made it halfway here without your help!

Mirrored from Crossed Genres.


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Crossed Genres

October 2011



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